Youshd asked our loving creator community to share LGBTQ+-founded brands they adore. These were their answers. We hope you’ll join us in supporting these phenomenal brands all year long.
If you have sensitive skin and haven’t treated it to the gorgeous goat milk products of Beekman 1802, you simply must. Come for the bright yellow aesthetic and dedication to kindness, and stay for incredible skin. Who knew goat milk was the GOAT?! If you’re not sure where to start with their product lines, take advantage of their *free* virtual skincare consultations.
Ash + Chess
You might know Ash + Chess from Target making the news for all the wrong reasons recently. Ash + Chess are welcome on our shelves any day, and we think you’re going to adore them, too. Their whimsical clothing, prints, stickers and accessories are perfect for Pride and all year ‘round.
Play Out Apparel
Play Out Apparel is a gender equal clothing brand, where people can shop style not gender. They’ve got fashionable swim, street and underwear for all, including trans and nonbinary bodies. Allies also welcome.
The bright and comfortable women boxers and bralettes are underwear you’ll want to show off. Plus, they’re great with the deals: Head to Woxer.com for 15% of your first purchase, and if you subscribe you save 25%.
Subtle, simple, gold jewellery for all. Automic Gold is “radically wearble fine jewellery for everyone.” They’re consistently one of our favorite brands because they put their money where their mouth is: they don’t photoshop their models, they hire non-cis and non-white models consistently, and they are self-funded, meaning they can stick to their morals without answering to anyone else. Beyond all this goodness, their low-key luxury is stunning.
Equator Coffees is often hailed as the best coffee subscription out there. And we can’t say we disagree. Founded in a garage in 1995 California, Equator Coffees quickly grew and stuck to their mission of being a “high-impact coffee company focused on quality, sustainability and social responsibility.”
Meow Meow Tweet
Meow Meow Tweet is some seriously purrrfect skin and hair care, that really *does* care. Their products are vegan, low waste, small batch and are made for all bodies. MMT proudly supports a rotating BIPOC + Queer-led organizations every month.
The New Savant
This queer woman-owned, self-funded brand is slow made in Brooklyn, NY and they make terrific, delicious candles. The only thing as wonderful as their craft-made scents, are their adorable candle names. We’re partial to Duvet Day and Mixed Feelings. To make it easy to test them all, they have lots of bundles and even a rewarding Cozy Club for you to join.
Head of Community at Youshd | Marketing Strategy | Good Weird